Media Buying for Faith-Based Television Programs: On behalf of our clients, we have handled local, national, and international TV placement in over 200 countries worldwide. We work with Christian networks like Daystar and the WORD Network; we also work with secular networks like WGN, ABC Family, and BET. We are also the exclusive placement agency for the new London-based TV network called KICC TV, which reaches 132 million homes in Europe, North Africa, and the Middle East.
Promotion for Faith-Based Films: Gray Media built national TV ad campaigns for several Hollywood faith-based films by Matt Crouch, including End of the Spear, One Night with the King, Noelle, and Billy: The Early Years.
Promotion for Faith-Based Authors and Book Publishers: Thomas Nelson has recruited us several times to conduct national TV ad campaigns for books authored by T.D. Jakes, Joyce Meyer, and Joel Osteen.
In terms of function, we are actually very similar to other media-buying agencies. We can get you great deals on airtime. Our relationships and expertise can save you money and lots of time. However, Gray Media operates with a unique set of values and skills that you may find attractive.
Here's what makes us distinctive:
Radical Dedication to You and Your Vision. In other words, we actually take the time to get to know you and your goals. Once we've done that, we are relentless in moving your entire organization forward, many times in areas other than just television. Because we value insanely personal attention and radical commitment to our clients, we have chosen to be a great company rather than a big one. We've found that excellence can be found in simple focus. We're focused in our commitment to you. Period.
Independent Accounting Firm. Because of the volume of dollars for media that are changing hands, we have hired an outside accounting firm to handle all billing and payment of invoices from the stations we work with. To the best of our knowledge, we are the only Christian media buyer who has done so. Your books and contracts are available anytime you want to review them, so you can verify that your money is being handled properly and that we are making no more than the agreed-upon rates. We consider integrity and transparency paramount in doing business; that's why we have an excellent reputation with secular networks like WGN, BET, and ABC Family--not to mention all the major Christian networks like Daystar, TBN, and the WORD Network. It's also why our clients trust us.
Strategy That Includes Secular Networks. We do a lot of work with Christian stations like Daystar, TBN, and the WORD Network, but we actually spend more dollars on secular networks like WGN and ABC Family. Why? Because many of our clients are focused on reaching the unchurched. If you want to fish, you need to go where the fish are.
Expertise with International Television. There is a large appetite in other nations for American culture and values, which explains why international box office sales grew from $10.9 billion to $17 billion between 2003 and 2007 (Tim Arango, International Herald Tribune, Sept. 12, 2008, "In political chill, U.S. entertainment is hot."). Want to stand out from the clutter and go global? We've placed programs in over 200 countries worldwide, and many of these markets go largely untapped by Christian ministries. Let's talk.
Discounts on National and International Airtime. We can save you money. Because of our established relationships among national and international television networks (both secular and Christian) and the volume of media we place, Gray Media can get the best rates possible--along with maximum concessions (e.g., free promos, bonus runs, etc.). Before you go it alone, give us a call.
